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Websites are getting smarter, learning and feeding tailored content

A careers specific satellite site targeted towards graduates built for Lloyds Bank as the end client. This intelligent site learnt from site visitors on-site browsing behaviour in order to feed them relevant career content on subsequent journeys. The use of Personas and matching them with the user made for a better and customised browsing experience.

This site was a Rad Awards 2016 Winner of Best Graduate Website.