Discover What Matters – Lloyds Banking Group

Websites are getting smarter, learning and feeding tailored content

Built for The Lloyds Banking Group this site took the standard website to another level, learning from a users browsing behaviour and later feeding them relevant content. The use of Personas and matching them with the user made for a better and customised browsing experience.

This site was a Rad Awards 2016 Winner of Best Graduate Website.